In the U.K., Free Race Admission in April Used to Attract New Fans
I love this story, which I heard about on the BBC. [OK, I'm a nerd. I monitor the BBC]
Eight British race courses will open their gates for free over six days between Monday 26 April and Saturday 1 May.
Ain’t that cool?
Taking part are some of Britain’s biggest racing venues such as Ascot, Goodwood, Kempton and Doncaster.
We’re talking both afternoon and evening meets, as well as a choice of racing over jumps or on the Flat.
The free-admission are:
• Monday, April 26 – Towcester and Wolverhampton
• Tuesday, April 27 – Sedgefield (evening)
• Wednesday, April 28 – Ascot and Kempton (evening)
• Thursday, April 29 – Huntingdon (evening)
• Friday, April 30 – Doncaster
• Saturday, May 1 – Goodwood
Towcester has long offered free admission and benefited from bigger crowds and increased revenue on betting and catering.
Some of the racecourses will limit the free admission to general enclosures.
The week is also to be used by Racing for Change to introduce a number of its trial initiatives announced at the beginning of the year, including a new display of photo-finish results on big screens and modernised raceday announcements.
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Posted on February 23, 2010 by doclotto | Filed Under Basics, Culture, Horse Racing
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